What Flavor is a Princess?

So, I was shopping in a local store a few weeks ago browsing the cake supplies when I stumbled across this...      I was a bit puzzled by the name, as really nowhere did it specifically state what the flavor was.  Eventually I found some very small print that implied it was a sweet, buttery flavor.  Weird.  

I do have to admit that this product inspired numerous semi-obscene comments from my co-workers, though.  We are a warped bunch.